Fran partners with directors, producers, and creative teams to shape and elevate the visual language of a project or proposal. From early concept to final presentation, she brings clarity, taste, and practical creative expertise that helps ideas land with impact.

Pitch Decks & Development
Defining the creative foundation that shapes the project’s look, tone, and narrative direction. Pitch decks, lookbooks and director’s treatments. Visual research, mood and tone, and a deck that shows buyers exactly what the project will feel like.

Key Art & Visual Design
Designing clear, cohesive, cinematic visuals - from pitch presentations to film-industry collateral such as movie posters and production-related graphic elements - all crafted to strengthen storytelling and elevate the project’s overall visual identity.

Art Direction
Setting the visual direction across a project and keeping every piece consistent, from the first deck to the release campaign.

Fran leverages AI as a powerful creative tool - generating original visuals, storyboard visuals, motion tests, and conceptual worlds that expand what’s possible in early-stage development. She uses AI to spark new visual directions, accelerate ideas, and bring story worlds to life long before production begins.

• AI-generated conceptual look creation
  Rapid world-building, character and environment exploration, and visual ideation.

• AI-animated videos
  Dynamic motion studies and atmospheric loops that enhance pitches and pre-vis.

• Visual exploration for treatments & ideas
  Fast, flexible concept testing that helps creative teams see the potential of a project instantly.